Business Storytelling
WeWork
The Premise
What would it look like if WeWork's own story — the ambition, the collapse, the rebuild — were told as a single cinematic documentary, in the voice of a company explaining itself rather than a takedown piece explaining it for them? This film is our answer: a business narrative built entirely from public source material, structured as a story with a beginning, a reversal, and a resolution.
The Approach
We ran the full eight-stage pipeline shown on our homepage: sourced research on WeWork's public history, a structured script built around a single narrative arc, professional narration, generative and live visual production to match the tone of each act, a full editorial assembly, and a human quality-control pass before anything was called finished.
The Output
A five-minute business documentary, delivered in 1920x1080 / 16:9, cut for a single continuous watch rather than a shorts-first edit.